Platinum History | Platinum International Limited
 0845 063 9999      info@platinuminternational.com Manchester, England, M17 1SA
Platinum - From The Begining

Formed in 2002, Platinum International Limited implemented a focused strategy of growth within the independent aftermarket. Through our ‘in-house’ service, maximum availability and tight control over the company’s spend.

We work with Quality ‘Tier 1’ Partners, which ensures that we provide the highest quality products to our customers. Through our nine strategically placed Platinum Customer Support Centres, we service the UK and Ireland via our own fleet of Platinum Vehicles.

Our Commitment
The commitment of our team has seen the Managing Director’s vision come to fruition, as Platinum has become The UK’s No1. Selling Brand.

From modest beginnings the team has grown and now has more than 170 Platinum Ambassadors working towards our shared goal, whilst providing our customers with the Platinum Experience at every level.

With customers in a number of sectors, we are able to provide an unrivalled service, whether it is for an independent company or one of our Blue Chip customers.

To further support our customers, we provide a legally compliant hazardous waste, scrap battery collection service.

1988-2001 Where It All Began
3695

Platinum International was founded in 2002 and was originally known as UK Batteries, though the hard work began long before this.

Chris Taylor, along with Stuart Dale, founded Northern batteries in 1988, which was a privately owned independent enterprise.

The team soon grew the company’s market share to 20%, and in 1995 renamed the company to National Batteries. Just three years later in 1998, National batteries was bought by one of their major competitors Exide.

Three years later in 2001 Chris was eager to start up another business, in the industry which had become his passion. In 2002 UK Batteries was born.

2005-2006 ISO 9000 Approval
We gained the ever valuable and essential quality credential the ISO 9000 approval. This is a statement of our quality business accruements.
2006-2007 Managing Director Featured In CAT Magazine
2008 – 2009 Platinum Customer Support Centre, Corby Opened!
To increase our level of service to our customers, we opened the  Platinum Customer Support Centre,Corby which was the 6th Customer Support Centre to be open, which enables us to provide an increased level of service to the South of England.
2008 – 2009 Platinum Signs Trojan!
In 2009 following the acquisition of energy batteries Platinum took on a five year agreement to become the Master Distributor for Trojan Batteries in the UK and Ireland. From this point, the relationship has developed to support end user markets with a sales, marketing and support function with all of the back up and credibility of the Trojan product and company.TROJAN VECTOR
2009-2010 – Platinum took on IBL
Platinum took on IBL which helped us grow from strength to strength increasing our volume throughout the UK.
2010-2011 Approved at GROUPAUTO!
We secured “approved” supplier status within the GROUPAUTO buying group.
2011-2012 Relocated Platinum Customer Support Centre, Corby!
As our company has grown from strength to strength, we decided to relocate to a more efficient Platinum Customer Support Centre in Corby, we also bolstered up the size to 12,800 ft2. This was to provide our customers with an increased level of service and reliability they can get the right product, 100% of the time.
2011-2012 Launched “The Social Club”
The “Social Club” is one of our many ways to give back to our ambassadors. The ambassador will make a monthly contribution, and then we will match that contribution. We then build up enough money in the pot which has seen us taken on trips such as; an all expenses night out at the Greyhound races, an all expenses trip to London and more.
2012-2013 Platinum Customer Support Centre, Rayleigh Grows and Relocates!
As our company has grown from strength to strength, we decided to relocate to a more efficient Platinum Customer Support Centre. This was to provide our customers with an increased level of service and reliability they can get the right product, 100% of the time.
2012-2013 Renamed to Platinum Batteries (Europe) Ltd
Platinum is our leading brand and the UK’s No1 selling battery brand. Furthermore, the word Platinum is associated with prestigious quality, superior specification and best in class service. We believe that the inclusion of “Platinum” in our name represents a statement of intent and our promise to work tirelessly to deliver the best possible products, brands and services to all of our customers.
2012-2013 Supplier Factory Visit
As part of our continual investment in our ambassadors, we took our sales team to one of our battery manufacturers on a tour and training weekend. This saw all of our sales team undertake extensive battery training to help further their already extensive knowledge.
2012-2013 Platinum Clash of The Titans
Spring 2013 saw our first “Clash of The Titans” football match at the Salford City Reds Rugby Stadium. The football match saw ambassadors travel from far and wide to play in the competition. With press conferences and pre match programmes, the stage was set for a great game!
2013 – 2014 Platinum Clash at the Macron Stadium
Spring 2014 saw Platinum have their second “Clash of The Titans” football match held at the Macron (Reebok) Stadium, home of Bolton Wanderers FC.
2014-2015 Sales Training Masterclass
Back on the 24th and 25th March Andy Brook-Smith shared a little of his experience with some of the “Young Pups” of the company. The areas he covered are listed below

MAKING APPOINTMENTS

SETTING OBJECTIVES

OPEN AND CLOSED QUESTIONS

BUILDING RELATIONSHIP

OVERCOMING OBJECTIONS

RECOGNISING BUYING SIGNALS

CLOSING TECHNIQUES AND CLOSING THE SALE

 

The group found this training session very helpful and the light humoured videos from John Cleese kept everyone in good spirits and ensured interaction from all. The group could see vast improvements in themselves and the others in day 2 compared to day 1. Being the “Old Bull” that Andy is, only a fraction of his years of experience could be shared but the team have obviously taken the training on board as the results are coming in fast and steady.

2014 - 2015 Platinum Customer Support Centre, Wakefield Opening
To provide an unrivalled service to our customers, we opened our Wakefield Platinum Customer Support Centre, the 9th to be open, which enables us to provide an increased level of service to the North of England.
2015 – 2016 Platinum Partner with Odyssey, Enersys
The deal saw Platinum promote the fantastic Odyssey range, which not only provides unrivalled starting power, but also has the ability to provide true deep cycle performance. The first of its kind, Odyssey has the ability to be applied within a num­ber of our existing markets, as well as numerous new sectors, providing us with a fantastic opportunity to develop sales with both current and new customers. Click here for more information about Odyssey Batteries.

Having our Platinum Customer Support Centres and Platinum delivery fleet, strategically placed across the UK, allows us to hold large amounts of stock, whilst delivering up to 5 days per week, therefore overcoming issues currently in place for Odyssey customers. Our ‘All Year Round Availability’, ‘No MOQ’ and other services, such as reverse logistics, supported by Our People, meant that we were the perfect solution and partner in the eyes of Enersys.

2015 - 2016 Advanced Recruitment & Selection Course
During 2015’s highly successful Brand Baths, each ambassador has learnt about the vital importance of our business becoming a “Category of One” Com¬pany. To help us achieve this “Category of One” status, we must better identify and recruit, not only the best candidates, but the most customer fo¬cused individuals for all roles within the business.
We identified and created a two day advanced skills “Recruitment & Selec¬tion” course. This will focus on interviewing skills to ensure that our Managers and Directors can get and keep the best candidates.
The course identified what is good practice for Recruitment & Selection; how this impacts on the quality of candidates, our subsequent selection and, ultimately, our staff turnover.
Platinum International is committed to continuously strengthening the quality of the new starters, who are joining the Company, and improving our staff retention rate. Thereby ensuring our new starters are more customer focused and are willing and able to,
“Do what is right, do the basics consistently well, do what they say they are going to do, when they say they’re going to do it and, as a consequence, we will become an easy company for our customers to do business with!’’ to secure our “Category of One” status.
The business fully understands the vital importance of further developing our Platinum Ambassadors. This training, along with previous training on the “Platinum Experience and Leadership” course and 2014’s “Brand Bath” when every colleague visit¬ed our Business Support Centre, Manchester, represents a substantial investment by the Company. It is vital that our upskilled colleagues and Managers are ready to advance to more senior positions within the Company as we continue to grow. These new and further developed skills must be then passed on from the course’s attendees, through formal and in¬formal coaching sessions, to other team members.
This in turn ensures that we can drive through further improvements and efficiencies across the entire business while also developing the entire team. This course once again highlights the Company’s commitment and continued investment in our colleagues.
2015 - 2016 Platinum Customer Support Centre, Crawley Opening
We opened our Wakefield Platinum Customer Support Centre, the 10th to be open, which enables us to provide an increased level of service to the North of England.
2002 - 2005 New Beginnings
Founded in 2002, based in Manchester, we had an aggressive three year growth plan majoring on tight cost control, in house service and availability.
2005-2006 Acquired “Platinum”

Looking back, this was one of our most impactful acquisitions as it saw Ukbatteries acquire the “Platinum” Brand. Later to become the Uk’s No 1 Selling Brand.

2008 – 2009 Platinum Customer Support Centre, Belfast Opened!
To further our expansion into the United Kingdom, we opened our Platinum Customer Support Centre Belfast, which was the 6th Customer Support Centre to be open, which enables us to provide a presence through Ireland.
2008 – 2009 Platinum Acquired Energy!
We acquired Energy batteries which helped further aid our growth throughout the UK. Acquiring Energy was also a major factor in aiding us with becoming the Trojan Master Distributor.
2009-2010 Platinum Secured Oldham, Tungstone & Crompton Batteries!
2454
Oldham, Crompton & Tungstone Batteries
Platinum signed the three prestigious brands of Oldham, Tungstone & Crompton batteries. These three brands are recognised for their heritage and quality throughout the industry.

 

2009-2010 Platinum Customer Support Centre, Glasgow Opened!
To provide an unrivalled service to our customers, we opened our Glasgow Platinum Customer Support Centre, the 7th to be open, which enables us to provide an increased level of service to the North of England.
2010-2011 Relocated Platinum Customer Support Centre, Swindon!
Our Platinum Customer Support Centre, Swindon is relocated to a new, 12,000 ft2 site to help us manage our rapid growth.
2011-2012 Won Group Supply Contract for Access Alliance
Following being approved as the Master Distributor for Trojan Batteries in the UK, a few years later, we gained approval to become to a supplier to the Access Alliance Group.
2011-2012 Won Supply Contract to Access Link Group
2012-2013 Launched “The Platinum Experience”
As part of our name change, we launched ‘The Platinum Experience’ initiative, recognising that we need to remain agile, innovative and focused on delivering continual improvements to our products, our service offer and our sales and marketing support tools, to ensure we deliver the best overall proposition to our customers.
At the heart of this initiative is the recognition that our people are the real differentiator versus our competitors. Therefore, we must challenge every member of our team, at every level within the organisation, to find continual improvements, which is only possible if we have the right people who are enthusiastic, energised, fully committed and with a ‘can-do’ attitude.
This commitment to deliver ‘The Platinum Experience’ to all our customers had then drove our decision to rename our company from UK Batteries Limited to ‘Platinum Batteries (Europe) Limited’.
2012-2013 Dale Carnegie Leadership - 5 Day Course
As part of our continual investment into our ambassadors, we invested in a Dale Carnegie leadership course to help coach and mentor other ambassadors throughout the business. We highly recommend the Dale Carnegie training course for anyone interested in personal development!
2012-2013 Platinum’s 10th Anniversary Celebrations
As we hit our 10th anniversary, we had to celebrate in true Platinum style! We took 150 ambassadors and their partners to Carden Park Hotel, Cheshire, where we enjoyed numerous activities. The day started with a variety of outdoor activities such as Segway riding, rally car racing, clay pigeon shooting, duck herding and more! The evening then followed a fine dining experiencing followed by fantastic performances by Blaze (as seen on BGT), Paul Zerden (Also seen on BGT) along Brendan Healy.It was also announced that all ambassadors will receive their birthday as a holiday after their first year of service.
2013 – 2014 Platinum Customer Support Centre, Glasgow Grows!
As a result of our continued growth in Scotland, we decided to increase the size of our Glasgow Platinum Customer Support Centre. This was to provide our customers with an increased level of service and reliability they can get the right product, 100% of the time.
2013 – 2014 Platinum Customer Support Centre, Exeter Grows
As a result of our continued growth, we decided to increase the size of our Exeter Platinum Customer Support Centre. This was to provide our customers with an increased level of service and reliability they can get the right product, 100% of the time.
2014 - 2015 Platinum Customer Support Centre, Birmingham Opening
To provide an unrivalled service to our customers in the midlands, we opened our Birmingham Platinum Customer Support Centre, the 8th to be open, which enables us to provide an increased level of service to the North of England.
2014 - 2015 Becoming a “Category of One” Company Brand Bath.
In 2014 we launched our first brand bath programme, which saw every member of the company go to The Business Support Centre, Manchester, to participate in a Brand Bath training day. The underlying theme focused on us all understanding the vital part “Our People” play in making Platinum unique.
Indeed our people can set us apart! So in 2015 our Brand Bath programme has been rolled out during the months of June and July; to buying on the first Brand Baths in 2014, with the main theme centred on “Becoming a Category of One” Company.
2015 - 2016 Platinum Announce Supply Agreement with Mobil
Platinum becomes a reseller of Mobil 1, the worlds leading synthetic motor oil brand. This agreement will see Mobil1’s full range of car (including the Super 2000/3000 range) and commercial vehicle engine oils available throughout the UK.
2015 - 2016 Platinum Becomes an Exclusive Supplier of Lukoil in the UK
Platinum is now an exclusive supplier of LUKOIL engine oil. LUKOIL Lubricants facilitate reliable mobility for millions of people worldwide and prove their superiority in all areas of application.
2015 - 2016 Platinum add Kerax Hyperdrive to the engine oil range
Platinum have now become a distributor of Kerax Hyperdirve engine oils. A manufacturing history of more than 50 years has given KERAX the experience to become a leading producer of the highest quality lubricants for the Automotive, Agricultural and Industrial sectors.
2015 - 2016 Platinum Customer Support Centre, Crawley Opening
Platinum International have opened their 10th customer support centre in Crawley, South London. The opening of this new centre shows the investment we make into providing exceptional stock availability to all members. Members in South London will now see an increase in delivery days available to them.