GROUPAUTO & UAN Tradeshow 2015
In October 2015, GROUPAUTO hosted their annual trade event for the group’s members. Here the suppliers, such as us, set up a display stand to represent their business for the day.
UAN & GROUPAUTO Merger
The usually bustling show seemed even busier than in previous years, which was most probably due to the merger that took place earlier in the year. In March 2015 the UAN buying group joined forces with GROUPAUTO, making it the largest buying group in the UK. The Alliance Automotive Group, which owns GROUPAUTO and UAN, will see the relationship of the two buying groups bring a combined purchasing power of over £300 million. This acquisition provided the perfect opportunity for the Platinum team to get closer to both GROUPAUTO and UAN customers at the show.
Tradeshow - The Set Up
The event began for ourselves on Wednesday 30th October, as we dropped off our new, fully branded Mini, which is now being used by our Garage Workout specialist; Matt Edwards. The Mini was the centre piece of our stand as we showcased that we are ‘Supplying OE Products to OE Manufacturers’.
Oldham Celebrate 150 years
This year Oldham batteries celebrate its 150th Anniversary. To mark this occasion, we committed to undertaking the best on-stand prize giveaway to date. On offer were a number of high end electrical goods items including; a 40” Samsung Curved TV, two Apple Watches and three Apple iPad Airs.
Rules of the game
The rules were simple, the GROUPAUTO and UAN members simply had to visit our stand and speak to one of our team to get entered in to the prize draw. Then for every 50 batteries purchased at the show the customer received an extra entry e.g. buy 150 batteries get an extra three entries in to the draw.
With the help of Miss Platinum and Miss Oldham, who were walking the show handing out our promotional flyers, we gained some real interest at our stand and as such had a high number of entrants in to our prize draw, emptying our raffle ticket booklets, meaning the competition to win was fierce.
In the end, there could only be 6 winners.
- Beeston Motor Spares Ltd (Samsung TV)
- Kingswood Autopart Ltd (iPad Air)
- Peter Smith Bridgend Ltd (iPad Air)
- Allmake Motorparts Ltd (iPad Air)
- All Vehicle Parts Ltd (Apple Watch)
- LT Motor Supplies (Apple Watch)
We want say thank you to all those who visited us at this year’s show and we look forward to supporting all our customers throughout the 2015/16 season.
To find out how Platinum can help your business increase the profitability of your battery programme, contact us now.